Vēlos pieteikties SmartHR izsūtnei
...un saņemt aktuālāko informāciju par HR pasākumiem un citām aktivitātēm!
Press release 23.12.2025.
Beneflo Selected as the Only Latvian Company for the Visa Innovation Program
At SmartHR, we’ve always believed that the best employee benefits aren't just perks - they are an expression of freedom.
Today, we are proud to announce a historic milestone: our flagship benefits platform, Beneflo, has been selected to join the prestigious Visa Innovation Program.
Notably, Beneflo is the only company from Latvia to be chosen for this cohort, placing Latvian fintech innovation firmly on the global map.
This selection marks a significant step in our journey to modernize the workplace. By joining this fintech ecosystem, Beneflo is set to accelerate the development of flexible, borderless, and truly personalized financial wellness solutions for employees globally.
This selection marks a significant step in our journey to modernize the workplace. By joining this fintech ecosystem, Beneflo is set to accelerate the development of flexible, borderless, and truly personalized financial wellness solutions for employees globally.
The Future of Corporate Benefits: Freedom of Choice
The modern workforce is moving away from "one-size-fits-all" packages.
Today’s talent values the freedom of corporate benefits - the ability to choose rewards that reflect their unique lifestyles.
Whether it is health, wellness, professional development, or lifestyle perks, the power of choice is the ultimate motivator.
Through the Visa Innovation Program, Beneflo will leverage Visa’s world-class technology and global network to make this freedom a reality. This collaboration allows us to integrate more seamless payment technologies, ensuring that choosing and using benefits is as simple and intuitive as any other modern digital experience.
Through the Visa Innovation Program, Beneflo will leverage Visa’s world-class technology and global network to make this freedom a reality. This collaboration allows us to integrate more seamless payment technologies, ensuring that choosing and using benefits is as simple and intuitive as any other modern digital experience.
A Vision for Global Innovation
The Visa Innovation Program is a springboard for fintechs that are ready to scale and disrupt traditional markets. As the sole representative from Latvia, Beneflo will gain exclusive access to mentorship, design thinking resources, and a network of partners that will help us bring flexible benefits to the forefront of the global HR industry.
“
"Joining the Visa Innovation Program is a huge step. We’re excited to showcase how Beneflo empowers employers to build stronger companies by magnetizing like‑minded employees through truly flexible benefits. Beneflo makes global employee benefits incredibly cool and equitable by giving every employee the freedom to choose. Together with Visa’s network, expertise and technology, we expect to scale up our solution and move closer to setting the global standard for a flexible benefits flow."
Experience the Future of Benefits
Ready to see how freedom of choice can transform your company culture and help you attract the best talent?
We invite you to explore the future of employee engagement today.
[Explore our Sandbox Environment] — Step inside and discover how easy it is to give your team the freedom they deserve.
[Explore our Sandbox Environment] — Step inside and discover how easy it is to give your team the freedom they deserve.
About Beneflo
Beneflo is a leading-edge platform dedicated to the freedom of corporate benefits. We simplify administration while empowering employees to choose the rewards that matter most to them, creating a more equitable and engaging workplace.
About the Visa Innovation Program
A collaborative platform for startups and Visa’s partners to co-create the future of commerce and fintech through mentorship, localized market access, and technical support.
Beneflo is a leading-edge platform dedicated to the freedom of corporate benefits. We simplify administration while empowering employees to choose the rewards that matter most to them, creating a more equitable and engaging workplace.
About the Visa Innovation Program
A collaborative platform for startups and Visa’s partners to co-create the future of commerce and fintech through mentorship, localized market access, and technical support.