The first and main intention of the website is to provide its visitors with useful up-to-date information and trends on topical issues, opportunities and processes related to the staff and its development.

The second homepage feature is to provide visitors with contacts and access to experts, professionals and companies that can advise and assist on relevant issues with already existent recommendations or solutions.

The third purpose of the website is to provide visitors with the opportunity to suggest burning [seminar] topics, to learn about the planned workshops, their content, and apply for them.

FOR VISITORS AND RETURNING VISITORS. This is the place to regularly find out about topical issues in the industry. Original materials from local experts and opinion leaders, SmartHR partners and experts, as well as articles translated into Latvian on research, innovations and topicalities from leading global HR speakers, are published in the library.

FOR PARTNERS AND EXPERTS. It is a place to share knowledge and experience, to inform about the opportunities and the relevance of the solutions available, to publish research and surveys focused specifically on HR industry professionals and managers. It is a marketing channel to promote the visibility of your business or personal image as an expert on specific issues. Helping potential clients understanding the situation and solving topical HR problems.

SmartHR organize regular seminars and workshops throughout the year, at least once a month. In the series of seminars, visitors will have the opportunity to learn about the trends, topical issues and tools related to personnel management throughout the lifecycle of the employee - from talent acquisition and selection to termination of employment.

FOR VISITORS. This is a place to regularly learn about the topical issues of the industry in Latvia and in the world. They have the opportunity to get acquainted with the latest solutions from home developers, learn about their uses and benefits. Likewise, visitors have the opportunity to hear the experience of business representatives who already use certain tools or products and can share knowledge, how to put it into practice and use it. It is an opportunity to get in face-to-face contact with represented or interested industry and exchange mutual knowledge and experience.

FOR PARTICIPANTS AND EXPERTS. It is a place to share knowledge and experience, to inform about the possibilities of personnel management solutions and the relevance of available solutions, to tell about research, to communicate directly with the personnel management field specialists and managers of the audience. This is a way of presenting the value of your company, the relevance of products / services, while promoting the visibility of your business or personal image as an expert on specific issues.

After the seminars, expert workshops are organized as the second part of the event. They cover the most important issues of personnel management, in which it is possible to gain practical knowledge of technological solutions, innovations and the latest methods in personnel management.

FOR VISITORS. This is a place for discussing the specificity of certain processes or solutions in a small group, discussing the process of introducing new technical solutions in companies, look at, check out and scrutinize the functionality and capabilities of different services and solutions, as well as gain and share knowledge with other industry representatives and experts.

FOR PARTICIPANTS AND EXPERTS. It is a place to share knowledge and experience, informing about the possibilities of personnel management solutions and the relevance of available solutions. It is a place to demonstrate in practices the operating principles, functionality and capabilities of certain services or products. It is a place to communicate with representatives of different companies in a narrower group, gaining an in-depth insight into the topicality of the product in Latvia.

Within the framework of the project, "experts" are representatives of companies, HR specialists, management professionals and industry leaders who want to share their knowledge and experience by participating in seminars, providing them with content to the SMART HR open library or by taking part of the expert workshops, giving visitors the opportunity to learn and gain both knowledge and practical experience.

Partners within SMART HR are companies or service providers that support SMART HR movement by taking financial participation in its development, and/or by providing functional support to SMART HR's operations and growth.